Now in its seventh year, BRDC SuperStars is well established as a programme which any serious young British driver aspires to be part of. As the scheme only selects the very brightest prospects, competition for places is tough and keenly fought.
The SuperStars are supported with training programmes which the on-track results of the last two years suggest, do help give those taking part a competitive edge. SuperStars compete across the different disciplines from single seaters to prototypes, touring cars to GTs. Indeed, it is an important part of the scheme’s ethos to ensure that those who benefit from the support go on to be successful across all disciplines of motor sport and not simply in racing cars. The Club very much wants to play its part in nurturing talent across the board in order to ensure that British drivers remain at the fore, both nationally and internationally, in years to come.
In addition to access to the Club and the opportunities for networking with the Members, the SuperStars will receive direct assistance with all aspects of professional motor sport. This will include help with physical and mental training, career guidance, team building skills, sponsorship advice, media and sales training, PR and marketing, motor sport seminars and workshops with BRDC Members. They will also gain significant benefit of media coverage that the BRDC SuperStars programme itself generates. Indeed, the Club’s endorsement of each young driver’s status as one of the very brightest prospects in motor sport is undoubted but hard to put a value on.
The SuperStars programme helps to strengthen links between young drivers and the Club, as well as reinforcing the relevance of the BRDC to the wider motor sport community. I look forward to a successful and helpful year with the 2014 BRDC SuperStars drivers.